Why I Unsubscribed From All The ‘Big’ YouTubers

Don’t worry, Beauty Rant isn’t about to turn into one of those ‘drama channels’ you see on YouTube. I’m not about to expose anyone or spill some tea*…however, as the name suggests, I do like to have a ‘rant’ every now and again – and today is one of those days.

I love YouTube and everything it has to offer; I’ve learnt so many beauty tips from makeup artists on that platform and have watched hours upon hours of entertaining content. YouTube is how I like to spend my free time, have on in the background or just browse when I’m bored – much like a lot of people.

However, over the past few years, YouTube has become so much more than that. Don’t get me wrong, it’s great in its own way, but it’s also bad in another.

I used to be an avid watcher of all the ‘big’ YouTubers, primarily the UK YouTubers, such as Zoella, Alfie Deyes, Tanya Burr etc but as the years have gone by they become more and more less interesting to watch.

There is always some drama around Zoella, whether that be her million pound house or £50 calendar full of crap, but it’s not about that.

It’s great that these creators have transformed their love of creating content into full time and very successful jobs, they turned a hobby into an income and that’s brilliant. However, their content is now so poor and it genuinely makes me cringe.

Zoella and Tanya Burr create the same content over and over again to a point where I’m surprised I’ve not seen other people notice this too. It’s the same autumn makeup looks and the same smokey eye for an event, it’s just all things we’ve seen from them before that they are recycling to keep their channels active because they’re too afraid of what will happen if they tell their young audiences that they’re on to much bigger and financially rewarding things.


YouTube has become an avenue for revenue; people create channels now with the aim to make money, not to entertain and you can tell. Every video is another person pushing another product they’re affiliated with or promoting their own book, brand, merch etc.  As someone who works in marketing, it’s all very apparent to me and I find it disloyal.

I have now unsubscribed from all the big YouTubers and have found some great new channels, with much smaller followings, that are just incredibly talented and hardworking.

I wish YouTube focused on helping smaller channels reach larger audiences rather than pushing the same videos with the most views.

*so it turns out I spilt some tea, soz.

What are your thoughts on the ever-changing YouTube scene? Do you have a YouTube channel? Leave it below so I can check it out, I’d love to watch 🙂


10 thoughts on “Why I Unsubscribed From All The ‘Big’ YouTubers

  1. I agree with you. It is appalling. I think the audience should react to this by unsubscribing and refusing to watch that crap. Good content should be rewarded. Also, I think the criticism might be censored because I never see anything but supportive comments on channels you mentioned.

    Liked by 2 people

  2. Agreed! The content just isn’t the same anymore. Everything is an ad or a review of the latest exclusive product they’ve received for free and that they’ll forget five minutes later. I understand that it’s their career now but I miss the days of original makeup tutorials and of them being more in touch with their audience! X

    Liked by 1 person

  3. I’ve unsubscribed from a lot of the big US YouTubers. I got tired of their videos being just ads for certain brands/products, the repetitive nature of their videos and the stupid gimmicks they come up with to try to get views. I’ve just lost my patience with them.

    Liked by 1 person

  4. I agree so much. As someone that has been trying to build a youtube channel and a blog, I find it really hard to reach an audience. I also find myself growing jealous. Why can’t I be living in a million pound house or have a book out? That’s why I focus on small channels now. They keep me grounded and make me enjoy what I’m doing now. 🙂

    Liked by 1 person

  5. This post was a great read. I agree with what you’re saying completely because I just started my own channel and I put a lot of effort into getting my name out there. There seems to be some much unoriginality on youtube these days when it comes to the big youtubers. It gets boring!

    Liked by 1 person

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